Sr.Product

Designer

I’m a

&

I design applications for emerging technologies.

  • Future-Proofing Spectrum's eCommerce Optimization

    Facing an ambitious feature roadmap, leadership challenged my team to revise + optimize their eCommerce workflow checkout pages for greater customer understanding, and future feature assimilation.

  • Dell A3: Relaunching a Failing MVP

    Hired to turn-around a struggling internal sales application, I worked with leadership to reshape and refocus a complicated UI into a streamlined process that increased adoptability and retention in global server sales.

  • Engineering Programmatic Visualization

    Challenged to build a visually accurate diagram of a full CPU upgrade solution, I designed a visual system that could handle any permutation Dell’s sales-enablement tool required.

  • Dashboard Designs

    In the 4+ yrs as design lead for Dell’s internal tooling for sales-enablement, I’ve created a host of dashboards that empower the user for sales engagement and resolution.

  • Mobile Advertising

    A curated collection of previous mobile advertising accomplished at Verve Mobile.


SPECIALITIES

  • I have experience quickly assimilating technical feature requirements and subject matter expert information into intuitive workflows with complex edge-cases and data-dense dashboards.

    View more enterprise work

  • Enterprise design often does not come with benchmark research or industry-specific standards. I have experience designing qualitative and quantitative testing to measure engagement and usability KPIs to demarcate success thresholds met.

    View more of my process here

  • With adversing and B2C experience, I understand how to leverage industry standards and KPI insights to drive engagement and conversion for mobile-optimized order experiences

    View examples with mobile advertising

  • With experience launching new application ideas and re-hauling legacy architecture, I have experience establishing processes and KPIs that drive scalability and transparency.

  • Success doesn’t end with me. I enjoy leading a team with accountability and clear expectations, allowing designers to establish their own voice with as-needed guidance and oversight.

  • Always learning, I do well to invest in my craft. Podcasts, books, lectures, articles — I love to take emerging conversations and thought to my team for contemplation and discussion.

MISSION

As a product design leader with 8+ years under my belt, I have experience designing internal tooling applications from MVP to product maturity and driving adoption and conversion in high-production B2C experiences. I have built and managed small design teams within an agile framework and understand how to distill high-level feature ideas into measurable product requirements. Adaptable and collaborative, I thrive in conditions teeming with opportunities to optimize scalability, define product maturity through KPI development, and overall take a leadership position molding and delivering a high-quality experience.


CONTACT

aynroberts@gmail.com
(703) 472 5309
linkedin.com/in/ayn-roberts/

portrait of Ayn

pronounced /’ai/ /’yin/